The UK property market is seeing an unexpected wave of interest from an unlikely group: Americans. According to Rightmove, inquiries from US-based house hunters have jumped 19% in the first few months of 2025 compared with last year, the highest it has been since 2017.
What is behind the sudden transatlantic appeal? Experts point to growing economic uncertainty in the US, after President Donald Trump’s tariff announcements. The UK, for some Americans, is looking like a safer bet as an investment, a holiday home and perhaps even as a new place to live.
The Allure of Stability & Lower Prices
Although London is the top destination for Americans, this year’s data shows Edinburgh has now become the most sought-after location, followed by Glasgow. Both have charm and affordability that is hard to resist.
Scotland is likely to be particularly popular due to its scenic landscapes and the fact that the average home is around £100,000 less compared to that in England. For those dreaming of a quieter life, or just more bang for their buck, Scotland’s rolling hills and historic cities are proving compelling.
But London has not lost its appeal entirely. Prime central neighbourhoods like Westminster, Camden and Kensington & Chelsea still rank high, though exceptionally among wealthy investors. Industry watchers have been noticing a steady rise in inquiries from American buyers in prime central London, with many viewing the city as a "safe haven" for their money.
Move to the UK for Investment or Relocation?
Curiously, most US buyers are not necessarily packing up for a permanent move. Rightmove’s data shows the majority of inquiries are for smaller properties—two-bedroom flats or cosy cottages—suggesting many Americans see UK real estate as a smart investment or a future holiday spot rather than a forever home to raise kids.
"President Trump’s tariff announcements have led to more economic uncertainty globally," says Colleen Babcock of Rightmove. "Whether it’s because the UK is seen as a more stable investment opportunity, or some buyers are considering a permanent move, we’re seeing an increase in interest."
Still, she cautions that US buyers make up only a tiny fraction of the UK market. However, the trend is noteworthy given that Scotland is climbing its ranks.
The Top 10 Hotspots for American Buyers
Here is where US house hunters are looking in 2025, compared with the long-term average (2014-2024):
- Edinburgh, Scotland (was #2)
- Westminster, London (was #1)
- Camden, London (was #4)
- Glasgow, Scotland (was #5)
- Islington, London (not in top 10 before)
- Kensington and Chelsea, London (was #3)
- Highland, Scotland (same)
- Argyll and Bute, Scotland (same)
- Fife, Scotland (same)
- Tower Hamlets, London (same)
For those testing the waters, renting makes more sense than buying in London, where stamp duty can add a big cost. Many [Americans] are basing themselves here temporarily—often staying with friends—while they work out how long they plan to stay.
Conclusion
Whether the trend continues to charge forward depends on global economic conditions, though for now the UK -- with its stability, culture and (in some areas) affordability -- is pulling in more American interest than it has in nearly a decade.
And who knows, should prices stay competitive and uncertainty lingers across the pond, we might see more Americans in Edinburgh’s cafés and London’s pubs gulping Guinness before long.
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